In these stances, constructs like strategic planning, competitive intelligence, corporate social responsibility, innovation and creativity are used as synonyms to competitive advantage6-8. The most significant factor influencing sustainable competitive advantage at BIDCO is advertising, followed by packaging and branding respectively. Competitive advantage comes about from general elements described in competitive advantage and from types of innovation described in innovation. The financial measures are mostly characterized with Return on Assets (ROA) and Return on Equity (ROE) to measure yearly turn-out profit of the company. The global practice of banking organizations is to stimulate national economic growth by increasing operating revenues, deposit and credit facilities. Clearly, a high number of competitors of equal size will lead to more intense rivalry. Factors influencing sustainable competitive advantage among cut flower companies. Competitive advantage creates opportunity for new products to disrupt incumbent industries and it helps create a moat of defence against the onslaught of competition. These are the essences of banking sector’s support to national economic growth and development and why attaining competitive advantage has always been the priority of the actors in the sector. The research revealed that the main types of competitive advantages enjoyed by commercial banks are Brand Loyalty. On another hand, competitive advantage is seen as a performance construct which shows a phenomenon of organizational progress. The SLR usually defines the review protocol by specifying the topic to be researched and the method customized in conducting the review. Research design is a systematically-arranged plans or procedures based on certain assumptions, to answer the study’s research questions14. Some of these studies36,37 showed encouraging levels of effectiveness in many dimensions of composite marketing strategies with adequate managerial recommendations. The intervention is the converging points of the objectives to be achieved by this study and the comparison is to situate the findings within the body of knowledge and in relationship with past related studies. Res. 4.3.7 perceived factors facilitating competitive advantage 74 4.3.8 culture and individual consideration 76 4.4 conclusion 77 chapter 5: conclusion 79 5.1 introduction 79 5.2 factual conclusions 79 5.3 conceptual conclusions 81 5.4 chapter conclusions 83 reference list 84 Advertising of the product at lower prices. By nature, production implies conversion of inputs into value added output as per consumer specifications. The reputation Competitive Advantage. Citation: Karuoya, L. N. (2014). 9|Þæ»oKÌ/O9Ù"äºxj«šï3ÑÆ^]Až˜9š»ýc¹¬VE¹æ÷Ey]6…ÿžuÓN7Y WîßÑÕêÈ?g½‰2†ÏŸ´hQ?ç„ÌÃثvÓ. The role of banking organization in risk hedging and as economic shock absorber must be strengthened with continuous innovative banking practices. Competitive advantage as a broad concept deals with business engineering process (BRP) that will put the organization in a lead among other competitors within their sector5. Planning the review, conducting the review and reporting the review are other phases of the SLR method. The antecedents factors of competitive advantage are found to be (electronic) quality of service or/and management, corporate social responsibility, strategy formulation, (electronic) marketing innovation and creativity, customer orientation and market differentiation. Antecedents factors of competitive advantage: Several previous studies have attempted to conceptually discuss banking institution’s competitive advantages with respect to its causative factors generally35-37. This provides a more expansive content of antecedent factors of competitive advantage in banking sectors, compared to what was reported by Heywood and Kenley 21, Giudice and Peruta 23, Militaru and Ionescu 30, Mimosette and Djeumene 34, Barrett et al. The antecedents factors of competitive advantage are found to be (electronic) quality of service or/and management, corporate social responsibility, strategy formulation, (electronic) marketing innovation and creativity, customer orientation and market differentiation. The strongest forms of competitive advantage come from business model innovation and management innovation. At this phase, the researcher sets the requirement necessary to collate broad and objective information critiqued in answering the research questions. The SLR is a method of identifying, evaluating and interpreting available information regarding a research topic, topical questions or interest15,16. Factors influencing competitive advantage The competitive advantage of Tesco Plc has a significant impact on its operational efficiency, profitability and customer base[ CITATION Pau141 \l 1033 ]. Chairman : Kenny Teoh Guan Cheng, PhD . It is purposively used to gather available and related evidences to a phenomenon under investigation and summarize empirical evidences for the benefits of the research. Corpus ID: 55682858. It is the main strategy of detecting relevant literature review and how information is obtained from the primary study. In summary, competitive advantage is the same term as firm/organization performance when measured with constructs that reflect the organization growth or in terms of innovation and other associated constructs. Competitive advantage is the capacity of a country (or on smaller scales, of a company) to offer higher levels of value to consumers than other countries, companies, etc. It is the main strategy of detecting relevant literature review and how information is obtained from the primary study16,17. Faculty : Economics and Management . There are essentially two strategies for creating competitive advantage. Target market segmentation. Innocent has focused on th… The concept of competitive advantage has received considerable interest from researchers. All the competitive advantage factors are rated higher for the MNC subsidiaries whose relative market share from a dominant competitor is more than 1.5 times (Table 5.28). Cost Leadership and Differentiation. By . 2. The investment analyst firm Market Realist identified brand strength, innovation, supply chain management and premium pricing strategy as key factors in the company’s competitive advantage. The results imply that customer loyalty is an important component in the creation of competitive advantage for customer retention. Competitive advantage as an organizational construct has also been disparately defined and conceptualized in different terms and measures, many of these are inconsistent with banking’s institutional focus. Very few studies have focused on this area and most of the studies are focused on the logistics industry’s overall March 2019 . Porter’s diamond suggests that there are four factors that influence competitive advantage: factor endowments, firm strategy/structure/rivalry, demand conditions, … However, financial and non-financial measuring dimensions that will reflect provisions of Vahid et al.10, Majeed11, Agha et al.12 and Wagner and Weitzel13 are encouraged for a comprehensive construct measurement and reliable data gathering. The banking sector is also responsible for financing investment portfolio, generate high revenue and expand the national reserve1. The three main phases in SLR are (a) Planning the review, (b) Conducting the review and (c) Reporting the review16. Creative product development process best explained the non-financial measure. Identifying these antecedents are essential for conceptualizing and investigating constructs that are related to competitive advantage in the banking sector and extending the previously-proposed related conceptual models. S Factors Influencing Competitive Advantage within the Beer Manufacturing Sector in Kenya: A Case Study of East Africa Breweries Limited Factors Influencing Competitive Advantage among Supermarkets in Kenya: A Case of Nakumatt Holdings Limited 1Mumassabba Janet, 2Muchibi M. Wilbrodah, 3Dr. View Factors_Influencing_Competitive_Advantage_in_Banki.pdf from BUSINESS MISC at University of Malta. 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