See more of Behrouz Biryani on Facebook. Behrouz Biryani: Laajawab - See 138 traveller reviews, 309 candid photos, and great deals for Mumbai, India, at Tripadvisor. Stories; Conversations; Case Studies; Events; contact; A biryani that is worth a war - How Behrouz created intrigue for Biryani lovers? We would definitely order this again. The rice feels undernourished: mutton is measly, mostly skin and bones; and the fragrance is very faint. - Overall 150cr + brand (3x revenue growth in 6 months of the campaign), - #1 Trending on Twitter in Mumbai (15mn impressions), - Behrouz brand keywords are 30% of biryani category & 10x of order intent keywords (order biryani online), - Highest Customer Market share across category across aggregator network, - 4x growth in brand searches • 5x growth in web and app traffic • 3x growth in New Customers • 3x growth in transactions and revenue, - 25% reduction in CPP post-campaign period • 86% higher ad recall (Youtube Brandlift survey) • 45% higher brand awareness (Youtube Brandlift survey), - In the top quartile or above benchmark across target groups in Youtube Brand Lift Survey, - 2x growth in traffic post TV campaign with 40% Month on month brand growth. . In addition to Geo-targeting, we identified the following data points which helped us identify and target our customers in a more intelligent way: a. So, read on; and, if you got some sudden Biryani-hunger, order one online with Behrouz Biryani Coupons. Now we like to have good reading material while we eat, but it would be nice if the chefs’ ability to furnish stories with rich details applied to the biryani as well. Tiny, flavoursome discs of falafel line the dish, adding an element of surprise to otherwise dull pilaf, sweetened with the addition of carrots, peas and beans. This year we’re thankful for restaurant bars being given as much attention as their kitchens. 1,100. Behrouz being a PREMIUM biryani brand, the intent was to reach 25-40 SEC A, B1 consumers across 15 cities by making it a default preference for celebrations and special occasions. This story is powered by www.brownpaperbag.in, Few things have fuelled as much heated debate amidst food lovers as biryani has. By Saritha Rai When Indian diners order biryani online from Rebel Foods they’re greeted with a culinary history of the fragrant, slow-cooked rice dish. After all, the Biryani that was worth a war, is definitely worth the 100+ Million Impressions. The primary role of the campaign was to create awareness in 25-40 SEC A, B1 consumers across 15 cities (Pre-campaign awareness was at 14%) by making Behrouz as a default preference for Celebrations & Special occasions. Getting there: Download the app or order Behrouz Biryani online on  https://www.behrouzbiryani.com. They serve variety of biryani's, both Veg and Non veg. Is it even biryani if it’s vegetarian? . Age group 25-35 have 60% of the traffic with a higher propensity to purchase. Known for operating brands like Faasos and Behrouz Biryani, the firm is betting big on expansion to global markets such as West Asia (especially Saudi Arabia), Latin America, Russia, and Europe. your own Pins on Pinterest But fate brought it to us. Now we like to have good reading material while we eat, but it would be nice if the chefs’ ability to furnish stories with rich details applied to the biryani … Recent Post by Page. Talabat Free App. Literally. Here are some of the figures which bowled us over. Sep 8, 2018 - This Pin was discovered by Toptravel|destinations India. It appears that when chefs at Behrouz are off duty, they create graphic novels about the city of Behrouz and its neighbouring King Cyrus the Great’s war over biryani. All rights reserved. is the only thing that can save this damsel in distress. Order from https://buff.ly/2HsknUI. Discover (and save!) It’s always a challenge to make a good vegetarian biriyani, but Behrouz is certainly up for the task. Many are presided over by …. Behrouz The Royal Biryani The Biryani That Was Worth Of War Ad. your own Pins on Pinterest A meal of three single-serve biryanis and dessert approximately costs Rs. And guess what, Behrouz also won the ‘Best delivery restaurant’ in the Times Food & Nightlife awards. But blood would flow if one didn’t accept the sombre whites. The campaign increased brand awareness by huge numbers. Mehfil-E-Behrouz consists of biryani delivered in a royal metal handi, Gulabjamuns, Ayran, intricately designed table runner and table mats, candle holders and a side of succulent Kebabs. Try your flavours by using Behrouz Biryani Coupons and get the latest Discounts on your orders. Behrouz Biryani: Biryani - See 138 traveler reviews, 309 candid photos, and great deals for Mumbai, India, at Tripadvisor. Google analytics Data suggested that people who are in the in-market categories of travel & investment had the highest conversion rates, we used this data to target people along with those who order from Swiggy, Zomato. Biryani - Earliest Forms and Origins: The dish had humble origins as a meat and rice delicacy. Biryani is a 2000 crore completely unorganized market with a few local players enjoying domination in major cities of India. As a part of the campaign, we did target mid-rolls between 7-10 pm to our TG. What is the most authentic biryani of them all? Sep 8, 2018 - This Pin was discovered by Toptravel|destinations India. The objective of the campaign was to generate awareness & interest by creating intrigue around the brand. Behrouz Biryani,: Biryani Worth Eating with Friends - See 93 traveller reviews, 266 candid photos, and great deals for New Delhi, India, at Tripadvisor. Forgot account? A sweet end to the meal arrives as a small portion of sevai, a milky dessert dotted with dry fruits, which makes today feel like Eid. The addition of mint raita is the only thing that can save this damsel in distress. Chicken Biryani, Veg Biryani & More. Behrouz was launched in late 2016 as a premium Biryani (Digital only) brand in the country. Finally, one of the most prominent Biryani for which a war was raised! This Advertisement has been released in Times of India Newspaper, Mumbai Edition on 02-06-2018. The king rode out to battle when he desired a new land. He first approached with a white flag carrying a message of peace: An opportunity to be a part of, perhaps, the greatest kingdom anyone had seen. It is likely that one of the several times you ordered from Behrouz Biryani or Faasos, you remarked that one day you would visit their restaurant and eat over there. . General Amar Singh loved writing. The royal Mehfil by Behrouz Biryani is here to make your special day... grander. There were several other advertisements published in Times of India Mumbai Newspaper on various pages on 02-06-2018. Enjoy and save side by side! Serves 2-3. It arrived on time and even fresh and warm as it is supposed to be. Behrouz Biryani: It’s an Awesome experience ️ ️ - See 2 traveler reviews, 14 candid photos, and great deals for Dubai, United Arab Emirates, at Tripadvisor. Chicken Makhi, a buttery version of biryani is new to us, and despite threatening to overwhelm the palate, it is rather light and studded with tender pieces of chicken. The biryani that was worth a war is definitely worth a try! Now we bring this Royal Biryani to you. Indian; Open until 23:59; Rebel Foods, Shop Number -2, Building 2, DSO Hostel, Dubai Silicon Oasis, Dubai, View map; Legends whisper about a war, fought not for land or gold but for a secret Biryani recipe. But war was not his only strategy. Is untimely tummy rumbling making you wonder if skipping lunch was a good idea after all? of falafel line the dish, adding an element of surprise to otherwise dull pilaf, sweetened with the addition of carrots, peas and beans. It appears that when chefs at Behrouz are off duty, they create graphic novels about the city of Behrouz and its neighbouring King Cyrus the Great’s war over biryani. The need was to convey the brand persona by creating a story around the tagline: ‘The Biryani that was worth a war, Is definitely worth a try!’. Cloud kitchens turn biryani into a hot-selling fast food. Behrouz Biryani: Laajawab - See 137 traveler reviews, 309 candid photos, and great deals for Mumbai, India, at Tripadvisor. It’s always a challenge to make a good vegetarian, is certainly up for the task. The neatly packed box of Ghosht Biriyani is the first bone we have to pick with Behrouz. Tag a friend who is the first person to eat at every party! #BehrouzBiryani #memeday #memes #friyay #fridaymemes #fridayfeeling #fridaymotivation #fridays #funny #lol The addition of mint. Story. “The recipe was lost forever when King Cyrus laid siege to Behrouz until it was discovered amongst the ruins,” the story reads in part. or. This recipe from the Kingdom of Behrouz was thought to be lost forever. It is linked to the Muslim culture and was a staple in many empires. “The recipe was lost forever when King Cyrus laid siege to Behrouz until it was discovered amongst the ruins,” the story reads in part. . Story. he made notes of the recipes he came across which still exist in the royal palace of Kanota. Fear not, for one of the best ways to remember those pre-2020 “normal days” is ordering delicious preparations from some of the top food kitchens in Delhi. Order from a range of Royal Biryanis at Behrouz. Disclaimer: This case study & the corresponding data was submitted by Rebel Foods for CMS Asia awards and has not been edited by our editors. , a buttery version of biryani is new to us, and despite threatening to overwhelm the palate, it is rather light and studded with tender pieces of chicken. Description. “With this Biryani… If you’re thinking of using Behrouz’s app + website to order rice plates this week, let us give you a quick overview of the story, where you’ll find reluctant heroes, enthu cutlets and buttery twists. August 14 at 6:53 AM. We’ll send you a weekly update of the new stories in your mailbox, no spamming :), Now we like to have good reading material while we eat, but it would be nice if the chefs’ ability to furnish stories with rich details applied to the biryani as well. by ACN Editor Objective. Behrouz Biryani: Not impressed - See 136 traveler reviews, 309 candid photos, and great deals for Mumbai, India, at Tripadvisor. Behrouz biryani is a royalty of 2000 years or more when it was first made in Behrouz kingdom of Persia. Extensively leveraged influencers to tweet about our campaigns & also review the Food. your own Pins on Pinterest It may then come as a surprise that these online restaurants do not have a traditional physical space where one can dine-in. We also took the Super6 property during the tournament. Create New Account. Less tales, more tadka please. Best dum Biryani near you Behrouz Biryani as name says it is very famous for Biryanies. Log In. Where is the tastiest biryani to …, While Rajasthan and Gujarat have successfully put thalis on the map (both in India and around the world), during our years of travel, we’ve tried many, many more. Order online and get it home delivered. The brand since its inception in July’16 has grown to over 150 crore brand in a mere span of 2 years. And thus, we cooked up a delicious campaign making Behrouz Biryani the most loved biryani brand of the country! . We would definitely order this again. Behrouz Biryani: Yummy!!! Behrouz Biryani - Silicon Oasis. “With this Biryani, we have brought back to life this lost recipe.” Diners are invited to read the entire account, which extends to 14 chapters and describes a protracted war between two ancient Persian kingdoms. At Asia Content News, we strongly believe ‘Content is Marketing’. Sequoia-backed Rebel Foods is the world’s largest operator of online restaurants (3,500), with over 300 cloud kitchens across India, the UAE, South-East Asia, and the UK. ordering, but the biryani experience falls short of royal. Tiny, flavoursome discs. An ad was filmed with delicious shots and voiced by Raza Murad. We wanted to create top of mind recall for Behrouz in the Biryani category as a Digital ONLY brand. things content, not only for the marketing fraternity to benefit from it but also to exchange app + website to order rice plates this week, let us give you a quick overview of the story, where you’ll find reluctant heroes. 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